Hell Is For Heroes

"Burning Heart is a label we've all grown up with. It’s an honour to be added to their roster"
- Hell Is For Heroes.

“It feels great to start working with HELL IS FOR HEROES and giving them the home they deserve. We are extremely happy to welcome them aboard. They are a great new young British band with music we totally relate to. A band that also makes a stand, and have something very important to say about the world and their own environment and the industry we are all part of” / Peter Ahlqvist, headhoncho at Burning Heart Records.

Hell is for Heroes started out in 2000 on a dark autumn night in west London. In the pubs of shepherds bush, talking about bands they love and hate, trading mutual tales of nightmare day jobs, and discovering a bond between misfits. From their earliest rehearsals, the only thing constant about the sound they made was the volume. The shows were chaotic, careless, and full of shameless passion.

Their acclaimed debut "The Neon Handshake" was released in early 2003 and earned unexpected critical praise from NME to The Guardian, including album of the year in Rocksound and the dubious honor of a top 20 UK chart place.

“equal parts fury and celebration, an emotionally-fraught rollercoaster ride, and the sound of a band searching for – and finding – its own voice.”
Kerrang, Albums of 2003.

The band returned to the studio in 2004 on their own label with seminal punk producers Pelle Henricsson & Eskil Lövström (Refused, Poison the Well). The result was an album infused with a revolutionary punch and a deeper, darker side.

“Gold-plated and with a granite core, the strongest and most glorious fuck you of the year”
Rocksound, 2005

With endless months of touring, hell is for heroes have built a community of deeply loyal followers that has enabled them to become one of the only genuine self-sufficient rock bands in the UK. Drawing inspiration from Dischord to the Zapatistas, they continue to grow and reinvent themselves with every new song and every show. Through serious injury, reckless abandon and a rejection of almost everything they ‘ought’ to do, Hell Is For Heroes have established a track record of unbreakable resilience.